Jamoon

Services: Brand Strategy, Naming, Packaging, Art Direction, Campaign,
Concept, Merchandise

Jamoon is your modern-day digestif, offering the bold zest of Indian black
plum infused with centuries of Ayurvedic wisdom. Crafted to celebrate
connection and well-being, it delivers a tasting experience that's both
restorative and unforgettable — a sip where heritage meets the present.

Jamoon combines “jamun” — the fruit — and “moon,” symbolizing calm,
ritual, and cycles. The identity blends deep purple hues of the fruit with
minimal, modern typography to signal a bridge between tradition and
contemporary culture.