Designed my way into strategy.

Shaped between India and the Pacific Northwest.

Lifelong curiosity about why people do what they do.

I started studying Finance in India — and spent most of those three years more interested in how brands made people feel than how companies moved money.

I followed that instinct into design, then into strategy. Two years at Tata Elxsi in Bangalore working across consumer and editorial brands. Then SVA's MPS Branding program in New York — where my thesis repositioned Sesame Workshop, and my independent project Myth & Mind, pairing Indian mythology with contemporary mental-health themes, was featured in PRINT Magazine.

I work at the intersection of cultural instinct and design craft — finding the human truth first, then making it visible.

Perpetually chasing the perfect bowl of ramen, hopelessly optimistic, and driven by a lifelong curiosity about why people do what they do.